What does anyone do?

Saffie: I'm sorry, mum, but I've never seen what it is that you actually do.
Eddie: PRrr.
Saffie: Yes, but...
Eddie: PR. I PR things. People. Places. Concepts...
Patsy: ...Lulu.
Eddie: Lulu... I make the fabulous... I make the crap into credible. I make the dull into...
Patsy: ...Delicious.